{"id":8644,"date":"2021-02-13T20:42:20","date_gmt":"2021-02-13T12:42:20","guid":{"rendered":"https:\/\/esanbottle.com\/?p=8644"},"modified":"2021-02-17T11:03:31","modified_gmt":"2021-02-17T03:03:31","slug":"guia-rapida-para-iniciar-tu-propia-linea-de-perfumes","status":"publish","type":"post","link":"https:\/\/esanbottle.com\/es\/guia-rapida-para-iniciar-tu-propia-linea-de-perfumes\/","title":{"rendered":"Gu\u00eda r\u00e1pida para crear tu propia l\u00ednea de perfumes"},"content":{"rendered":"

\u00bfQu\u00e9 hace que un perfume sea aceptable para los usuarios? La respuesta siempre ser\u00e1 una fragancia encantadora, pero hay m\u00e1s. Desde el empaquetado adecuado hasta... elegantes frascos de perfume<\/a>Nomenclatura seg\u00fan los est\u00e1ndares del mercado: hay varios factores que debes considerar al iniciar tu propia l\u00ednea de perfumes. Un buen conocimiento de qu\u00edmica siempre es \u00fatil, y para ello necesitas visi\u00f3n estrat\u00e9gica de negocios para comercializar tus productos con \u00e9xito.<\/p>\n

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Uno de los primeros pasos ser\u00e1 comprender qu\u00e9 les gusta o no a tus clientes al elegir un perfume. Como en toda startup, existen desaf\u00edos y dificultades que puedes superar f\u00e1cilmente con una planificaci\u00f3n adecuada de costos, la selecci\u00f3n del proveedor adecuado y la promoci\u00f3n de la marca. Estos son los mejores pasos para iniciar un negocio de perfumer\u00eda de alto volumen con un margen bajo:<\/p>\n

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Consiga un proveedor de origen confiable<\/strong><\/h2>\n

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Encontrar\u00e1 numerosos proveedores que le proporcionar\u00e1n los accesorios necesarios para cada perfume, como aceites esenciales, productos qu\u00edmicos, botellas, dosificadores, tubos, tapones y m\u00e1s. Adem\u00e1s, necesitar\u00e1 serigraf\u00edas, etiquetas, materiales de embalaje, ilustraciones y logotipos adecuados para la botella, lo cual contribuir\u00e1 significativamente al atractivo visual de sus frascos. El proveedor debe poder suministrar la cantidad necesaria para sus pedidos.<\/p>\n

Para una empresa emergente de perfumes, siempre se recomienda optar por un proveedor con el precio m\u00e1s asequible, asegur\u00e1ndose de que tenga buena reputaci\u00f3n y experiencia en el sector. Verifique la vida \u00fatil de los accesorios, especialmente si son materiales propensos a la corrosi\u00f3n.<\/p>\n

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Piensa en un nombre \u00fanico y dise\u00f1a tu propio frasco de perfume.<\/strong><\/h2>\n

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Nunca imite un nombre ya existente en el mercado. Un nombre atractivo, f\u00e1cil de pronunciar y con un significado claro tendr\u00e1 un buen desempe\u00f1o en un mercado competitivo. El siguiente paso ser\u00e1 registrar la marca seg\u00fan los requisitos de las oficinas municipales y estatales para obtener la licencia correspondiente.<\/p>\n

En el caso de los frascos, debe buscar una forma y un material \u00fanicos que hagan que su perfume destaque entre otras marcas. Los clientes buscan frascos elegantes y resistentes que no solo sean atractivos, sino que tambi\u00e9n conserven el perfume de forma segura.<\/p>\n

Imprima el nombre o logotipo de su marca en la botella y a\u00f1ada una pegatina con el nombre de la marca en una fuente elegante. Las botellas pueden ser de pl\u00e1stico, vidrio, vinilo o aluminio, y pueden adornarse con procesos como recubrimiento UV, esmerilado, pulido, estampado en caliente, serigraf\u00eda, pintura, etc. Adem\u00e1s de las formas cil\u00edndricas, cuadradas y rectangulares habituales, puede dise\u00f1ar sus botellas de perfume con formas \u00fanicas y adornarlas con perlas, gemas y cristales.<\/p>\n

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Seleccionar y comprar ingredientes para su nueva l\u00ednea de perfumes<\/strong><\/h2>\n

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T\u00fa decides qu\u00e9 tipo de aroma quieres que emita tu perfume o si prefieres una variedad de aromas diferentes. Mientras que a los hombres les suelen gustar los aromas deportivos, acu\u00e1ticos y amaderados, a las mujeres les gustan los florales, sensuales, elegantes u orientales. Dicho esto, necesitas crear aromas contrastantes seg\u00fan el g\u00e9nero o elegir aromas unisex.<\/p>\n

Los aceites esenciales de lavanda, menta, rosa, jazm\u00edn, cedro, bergamota, geranio, ylang ylang, romero, incienso y s\u00e1ndalo se utilizan a menudo en perfumer\u00eda por sus beneficios en aromaterapia. En cuanto a los elementos naturales, puedes elegir aromas florales como flor de cerezo, rosa mosqueta, sal marina, alcanfor, resina, etc. Elige con cuidado las notas de fondo, ya que deben permanecer m\u00e1s tiempo en la piel, mientras que las notas de salida y coraz\u00f3n se evaporan al cabo de unas horas.<\/p>\n

Aseg\u00farate siempre de experimentar con la fragancia y la cantidad de cada ingrediente. Lleva un registro de la duraci\u00f3n de cada muestra. Acepta las sugerencias de otros usuarios, ya sea que el aroma sea demasiado fuerte y necesite diluirse o demasiado suave para percibirlo.<\/p>\n

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Encuentre una empresa de embalaje que se ajuste a sus necesidades<\/strong><\/h2>\n

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El empaquetado dice mucho sobre el precio de tu perfume: cuanto m\u00e1s extravagante sea, mayor ser\u00e1 el precio que podr\u00e1s exigir a los clientes. Si est\u00e1s creando un perfume a un precio razonable, opta por un empaquetado elegante pero sencillo. Busca la ayuda de un profesional en el dise\u00f1o de frascos para lograr un dise\u00f1o \u00fanico y creativo. Aseg\u00farate de que el empaquetado sea lo suficientemente resistente como para soportar un manejo brusco durante el env\u00edo y lo suficientemente atractivo como para atraer a los clientes entre la variedad de perfumes apilados en un estante.<\/p>\n

Aunque inicialmente usted y su equipo puedan manejar el embalaje de una cantidad limitada de pedidos, necesitar\u00e1 una empresa de embalaje confiable para procesar sus pedidos al por mayor cuando el negocio despegue.<\/p>\n

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Entender a sus consumidores objetivo<\/strong><\/h2>\n

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Seg\u00fan su inversi\u00f3n, se determinar\u00e1 el costo de los perfumes, lo que determinar\u00e1 su p\u00fablico objetivo. Los perfumes econ\u00f3micos pueden venderse con \u00e9xito en ferias artesanales, exposiciones de arte, sitios de compras en l\u00ednea y tiendas de conveniencia o centros comerciales. Los perfumes de precio moderado a alto suelen venderse en centros comerciales de lujo, farmacias y tiendas de aromas y cosm\u00e9ticos.<\/p>\n

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Ofrecer muestras de fragancias<\/strong><\/h2>\n

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Empieza a promocionar tu producto online, es decir, en redes sociales y aplicaciones, an\u00fanciate en p\u00e1ginas o publica comunicados de prensa para llegar a un p\u00fablico m\u00e1s amplio. Los art\u00edculos o publicaciones informativas suelen animar a la gente a probar tu perfume. Tambi\u00e9n puedes mencionar brevemente las fragancias utilizadas, el m\u00e9todo de fabricaci\u00f3n f\u00e1cil de usar y el efecto de los aromas.<\/p>\n

As\u00ed como los desarrolladores de aplicaciones lanzan versiones beta gratuitas para comprobar la opini\u00f3n de la audiencia y el rendimiento de la aplicaci\u00f3n, la mejor manera de conocer la opini\u00f3n de los usuarios sobre el perfume es ofrecerles muestras gratuitas. Las colaboraciones con otros productos populares tambi\u00e9n ser\u00e1n \u00fatiles para promocionar tu producto. Las muestras gratuitas de perfumes atraer\u00e1n a los clientes a probarlo.<\/p>\n

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Entrar en las tiendas minoristas<\/strong><\/h2>\n

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Las fragancias masculinas se venden m\u00e1s en gimnasios y tiendas de accesorios para hombre, mientras que las femeninas se venden m\u00e1s en salones de belleza y tiendas de bienestar. Por lo tanto, comprenda a su p\u00fablico objetivo y elija los minoristas adecuados en consecuencia. Tambi\u00e9n puede explorar el mundo de la venta minorista en l\u00ednea, buscar mayoristas y distribuidores en su zona y suministrar los perfumes a estos puntos de venta.<\/p>\n

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Conclusi\u00f3n<\/strong><\/h2>\n

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El \u00e9xito en el negocio de la perfumer\u00eda es admirable si su producto es lo suficientemente confiable como para funcionar bien y mantenerse seguro. Aseg\u00farese de priorizar las necesidades de sus clientes: qu\u00e9 les gusta, qu\u00e9 productos qu\u00edmicos son seguros para su aplicaci\u00f3n en la piel y cu\u00e1nto est\u00e1n dispuestos a pagar. No dude en experimentar con diferentes aromas y fortalezca su marca con un marketing exhaustivo. Por \u00faltimo, pero no menos importante, no ignore la importancia de elegir los frascos de perfume adecuados. fabricante de renombre<\/a>, que sean hermosos y atractivos, y al mismo tiempo resistentes y duraderos.<\/p>","protected":false},"excerpt":{"rendered":"

What makes a perfume acceptable among the users? The answer will always be a charming fragrance, but there is more to that. From proper packaging to stylish perfume bottles, nomenclature to market standards \u2013there are a number of factors that you have to consider while starting your own perfume line. Proper knowledge in chemistry always […]<\/p>\n","protected":false},"author":1,"featured_media":8628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"yst_prominent_words":[],"class_list":["post-8644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"jetpack_featured_media_url":"https:\/\/esanbottle.com\/wp-content\/uploads\/2021\/02\/quick-guide-to-starting-your-own-perfume-line.jpg","featured_image_src":"https:\/\/esanbottle.com\/wp-content\/uploads\/2021\/02\/quick-guide-to-starting-your-own-perfume-line.jpg","featured_image_src_square":"https:\/\/esanbottle.com\/wp-content\/uploads\/2021\/02\/quick-guide-to-starting-your-own-perfume-line.jpg","author_info":{"display_name":"b2b@dmin","author_link":"https:\/\/esanbottle.com\/es\/author\/b2bdmin\/"},"category_info":"Perfume bottle manufacturer's dynamic release blog<\/a>","tags_info":"","social_share_info":"<\/i><\/a><\/i><\/a><\/i><\/a>","wordExcerpt_info":"

What makes a perfume acceptable among the users? The answer will always be a charming fragrance, but there is more to that. From proper packaging to stylish perfume bottles<\/a>, nomenclature to market standards \u2013there are a number of factors that you have to consider while starting your own perfume line. Proper knowledge in chemistry always comes in handy, and with that you need to have strategic business sense to market your products well.<\/p>\n

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One of the first steps will be to understand what your customers like or dislike while choosing a perfume. Like every startup, there will be challenges and pitfalls that you can get over easily with proper planning of cost, selection of the right supplier, and brand promotion. Here are your best steps to start the high-volume perfumery business with low margin \u2013<\/p>\n

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Get a reliable source supplier<\/strong><\/h2>\n

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There will be numerous vendors to supply you the accessories like essential oils, chemicals, bottles, pumps, pipes, caps and more required for every perfume. At the same time, you will need screen prints, labels, packaging materials, proper artwork and logo for the bottle, which will play a significant role in creating a visual appeal of your perfume bottles. The vendor should be able to supply the quantity required for your orders.<\/p>\n

For a startup perfume business, it is always recommended to go for the supplier offering the most affordable price while making sure that it has a good reputation and experience in this field. Check the shelf life of those accessories, especially in case of corrosion-prone materials.<\/p>\n

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Think of a unique name and design your own perfume bottle<\/strong><\/h2>\n

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Never mimic a name that is already present in the market. A name that is catchy, easy to pronounce and has an obvious meaning will perform well in a competitive market. The next step will be to get the brand name registered in accordance to your city and state office requirements to be properly licensed.<\/p>\n

In case of bottles, you should look out for a unique shape and material that will help your perfume bottle stand out among other brands. Fancy and sturdy bottles are what the customer wants, that not only look attractive, but also keep the perfume safe.<\/p>\n

Get your brand name or logo printed on the bottle, and add a sticker bearing the brand name in stylish font. Bottles can be made up of plastic, glass, vinyl or aluminum, and they can be adorned with processing methods like UV coating, frosting, polishing, hot stamping, silkscreen printing, painting, etc. Apart from the usual cylindrical, square and rectangular shapes, you can have your perfume bottles in unique shapes, and have them adorned with pearls, gems and crystals.<\/p>\n

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Selecting and buying ingredients for your new perfume line<\/strong><\/h2>\n

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It is up to you to decide which type of scent you want your perfume to emanate or whether you want to release a series of different scents. While men tend to like sporty, aqua and woodsy scents, women like flowery, sensual, elegant or oriental scents. That being said, you need to create contrasting scents according to gender or go for aromas that are suitable for unisex.<\/p>\n

Essential oils of lavender, peppermint, rose, jasmine, cedarwood, bergamot, geranium, Ylang ylang, rosemary, frankincence and sandalwood are often used in perfumery due to their aromatherapy benefits. In terms of natural elements, you can choose flowery aromas such as cherry blossom, country rose, sea salt, camphor, resin, and so on. Choose the base notes carefully, as it needs to stay longer on skin while the top and middle notes evaporate after a few hours.<\/p>\n

Always make sure to experiment with the fragrance and the amount of each ingredient. Keep a record of the duration of lasting for each sample. Take suggestions from people whether the scent is too strong and needs diluting or too mild to sense.<\/p>\n

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Find a packaging company that fits your requirements<\/strong><\/h2>\n

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The packaging tells a lot about the price of your perfume i.e. the more extravagant the packaging is, the more cost you can demand from customers. If you are creating a reasonable priced perfume, go for stylish yet simple packaging. Take help from a professional about the designing of bottle to come up with a unique and creative design. Make sure the packaging is durable enough to withstand rough handling while shipping and is eye-catching enough to attract customers among varieties of perfumes stacked up on a shelf.<\/p>\n

Although initially you and your team might be able to handle packaging of limited number of orders, you would need a reliable packaging company to process your bulk orders when the business takes off.<\/p>\n

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Understanding your target consumers<\/strong><\/h2>\n

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According to your investment, the cost of the perfumes will be determined and that will decide your target customers. Low priced perfumes can be sold successfully in handicraft and cottage industry fairs, art shows, online shopping sites, and convenience stores or malls. Moderate to high priced perfumes tend to be sold in posh malls, drug stores, aroma and cosmetic stores.<\/p>\n

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Offer fragrance samples<\/strong><\/h2>\n

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Start marketing your product online i.e. social media and apps, advertise on pages, or go for a press release to reach out to a wider audience. Informative articles or posts often attract people to try your perfume out and you can also mention a bit about the fragrances used, the user-friendly method of manufacturing, and the effect of the scents.<\/p>\n

Just as app developers release free beta version to check audience feedback and app performance, your best way to know what users think about the perfume is to offer them free samples. Tie-ups with other popular products will also be helpful to market your product. Free sample sized perfumes will attract customers to try it out.<\/p>\n

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Get into retail stores<\/strong><\/h2>\n

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Male fragrances sell more at fitness centers and men\u2019s accessories outlets while female fragrances sell more at parlors, beauty and wellness based shopping stores. So, understand your target audience and choose the right retailers accordingly. You can also explore the world of online retailing, search for wholesalers and distributors around your locality, and supply the perfumes to these retail outlets.<\/p>\n

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Conclusion<\/strong><\/h2>\n

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The success rate in perfumery business is quite commendable if your product is reliable enough to perform well and stay safe. Make sure to keep your customers\u2019 needs first, i.e. what they like, which chemicals are safe for application on skin, and how much they are willing to pay. Do not shy away from experimenting with different scents and create a brand presence with extensive marketing. Last but not the least, do not ignore the significance of choosing the right perfume bottles from a reputed manufacturer<\/a>, that are beautiful and attractive, and at the same time sturdy and durabl<\/p>\n","comment_info":"1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/posts\/8644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/comments?post=8644"}],"version-history":[{"count":0,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/posts\/8644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/media\/8628"}],"wp:attachment":[{"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/media?parent=8644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/categories?post=8644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/tags?post=8644"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/esanbottle.com\/es\/wp-json\/wp\/v2\/yst_prominent_words?post=8644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}